I. Introduction

This Policy specifies the rules for the collection, use, protection, and other aspects of users' personal information by this Mall (hereinafter referred to as "the Mall"), so as to protect users' right to privacy.
By using the Mall's services, users are deemed to accept all provisions of this Policy; if you do not agree, please immediately stop using the services.

II. Collection of Personal Information

1. Registration Information: Mobile phone number, email address, password; full name and ID card number are required for real-name authentication.
2. Transaction Information: Product information, transaction amount, payment method, delivery address, contact person, and contact phone number.
3. Usage Information: Access time, IP address, device and browser information collected via cookies.
4. Other Information: Information proactively provided by users to customer service, and information obtained from third parties (such as payment and logistics service providers) with authorization.
   The collection of personal information shall comply with the principles of "legality, propriety, and necessity".

III. Use of Personal Information

1. Provide core services such as product display, order processing, logistics delivery, and after-sales service.
2. Analyze user preferences to optimize services and provide personalized recommendations.
3. Send order notifications, service updates, and event information (unsubscription is available).
4. Use for identity verification and risk prevention to ensure the security of accounts and transactions.
5. Cooperate with legal and regulatory requirements, or protect the legitimate rights and interests of all parties.

IV. Storage and Protection of Personal Information

1. Personal information is stored on secure servers and retained only for the necessary period; it will be deleted or anonymized upon expiration.
2. Technical measures such as SSL encryption and access permission control are adopted; management systems are established and employees are trained (on data protection).
3. In the event of an information security incident, an emergency response plan will be activated, and the incident will be reported and users will be notified in a timely manner.

V. Disclosure of Personal Information

Without the user's consent, the Mall will not disclose or sell users' personal information to third parties.
Disclosure will only occur in the following circumstances: explicit consent from the user, requirements of laws and regulations, protection of legitimate rights and interests, provision to cooperating third-party service providers (with a confidentiality agreement signed), or transfer to a new entity in the event of corporate merger/acquisition.

VI. Users' Rights

1. Right to Inquiry: Query personal information and transaction records through the "Personal Center".
2. Right to Correction: If errors are found in the information, users may apply for correction, and the Mall will handle the application after verification.
3. Right to Deletion and Account Cancellation: Users may apply for information deletion if eligible; users may cancel their accounts (relevant information will be processed after cancellation).
4. Right to Withdraw Consent: Users may withdraw consent to receive promotional information, but this may affect the use of some services.
5. Right to Complaint: If users have objections to information processing, they may contact customer service to file a complaint, and a response will be provided within 15 working days.

VII. Third-Party Links and Protection of Minors

1. The Mall shall not be liable for the privacy protection of third-party links; users shall pay attention to the privacy policies of third parties on their own when accessing such links.
2. Minors shall use the Mall's services under the guidance and with the consent of their guardians; guardians may contact the Mall for handling if any issues are found.